The concept for Superloop Stories came from Mastercard and TfL’s retained creative partnership, built to spotlight the launch of London’s orbital bus network. My role was to direct the film, shaping how Paralympian Ade Adepitan’s journey on the SL10 route unfolded on screen. From his conversations with TfL representatives and drivers to his visits with small business owners in Finchley and Harrow, I worked to capture authentic voices and translate them into a cohesive narrative.

Using a “skeleton script” approach, we distilled unscripted interviews into polished stories while preserving the spontaneity of real dialogue.