One Summer Is Not Enough

Abu Dhabi Tourism Campaign
I directed and filmed Abu Dhabi’s global campaign One Summer Isn’t Enough, which invited 20 people named “Summer” from around the world to discover the emirate’s extraordinary diversity of experiences. Over three days, we captured them kayaking through mangroves at sunrise, exploring the Louvre Abu Dhabi, having breakfast with giraffes, skydiving over the desert, and even snowball fighting at Snow Abu Dhabi.

My role was shaping the narrative, directing the shoots, and trying not to get heatstroke.