A British bank’s very first TikTok
For Llyods Bank, we created their first low-fi execution that broke all the brand guidelines to resonate on social media in particular. This example piggybacked on a trend at the time – parents parodying their teens – so that we could promote Llyods Family Finance content
You can watch it below (yes, we had a 9x16 version).
Lloyds Bank | Family Finances
The Challenge
Over 80% of UK parents believe money skills are essential – yet most admit they don’t know how to teach them. For Lloyds, whose purpose is to “help Britain prosper,” this confidence gap was both a social need and a brand opportunity. The goal: make financial education feel simple, engaging, and genuinely useful for families.
The Idea
Turn pocket money into life skills.
We reframed financial literacy from a “lesson” into an adventure families could play together. Using behavioural science and child learning theory, we created a dual-track content ecosystem – one for parents, one for kids – that turned everyday moments into teachable ones.
The Work
For ages 3–10, we built a colourful, illustration-rich world of games and challenges: living-room shops, treasure hunts, and role-play activities that made coins and choices come alive.
For 11–16s, we switched tone and format – TikTok-style “life hacks” that explained payslips, saving, and budgeting with humour and real-world relevance. The teen educator felt like an older sibling, not a teacher.
Across CRM, social, and influencer channels, every touchpoint guided families from curiosity to confidence. Educational influencers like Alistair Bryce-Clegg added trust and warmth; precision CRM reached 1.9 million known Lloyds parents, and social media scaled the message further via Meta and TikTok.
The Results
+165% landing-page views vs forecast
+31% CTR uplift on TikTok static frames
+68% link clicks on Meta statics
79% of email recipients engaged with content
66% uplift in positive brand sentiment
93% of parents approved the activity booklets; 97% said the videos were the right way to learn
63% of customers took real action after receiving the campaign, with 1 in 5 starting money conversations with their kids