Meal With a Moviestar

For HSBC’s Meal with a Movie Star campaign featuring Priyanka Chopra Jonas, I scripted a story that used food as a symbol of home, belonging, and cultural identity for Indians living abroad. The purpose was to show HSBC as more than a bank – positioning it as an empathetic partner that understands the emotional as well as financial challenges of moving countries. Highlight moments included Priyanka sharing meals tied to regional cuisines, creating both authenticity and emotional resonance. Special thanks to Sid Ahuja, Executive Chef at Gymkhana.

The campaign went viral in India – earning more than 700M views.